Say no to phonebooks. Pretty much never used the things except once when trying to figure out how far away the girl I had a huge crush on at school lived from me by trying to find her parents in the phonebook.
A quote from Yell in an article today:
“In common with other members of the Data Publishers Association, we maintain an opt-out scheme that enables consumers to choose not to receive a directory. The number choosing this option is tiny.”
That would be because most people don’t know you can opt out and damned if I can find out how you do it even after looking except for a mention of this number on a forum – 0800 671 444.